Building an email marketing list is a great way to establish a relationship with potential clients. There are many ways you can go about building an email marketing list, many businesses even go so far as to purchase email lists but those lists are usually not targeted and chances of success using those lists are very narrow.
Offer free downloads with sign up
Everyone loves free stuff and especially stuff they can’t find anywhere else. By offering free stuff you can get a person to sign up to your newsletter. For instance if you are a designer you can offer free web design template downloads to people who sign up using their name, and email address. This is a great way to target and find people who will be interested in your web design services. You can then send them a weekly or monthly newsletter informing them about your latest promotions and offers.
Ask people you meet if you can add them
If you are networking to promote your business, ask the people you meet if you can keep in touch with them through email. The internet is a big part of our lives and we meet people online on almost a regular basis either via social networking websites such as LinkedIn and Facebook or on various chat rooms online. Many people you meet might actually be interested in hearing from you about your business and about your latest offers. They can great leads which you can add to your email list however make sure that you ask them for permission before you add them to your list.
Add current clients
There is nothing like getting lots of repeat business. The best way to get repeat business is to add your current clients to your list. Give them a call and ask them if they would be interested in receiving emails from you informing them of your latest offers and news. Many of them would since they are already familiar with your services. This will make selling to them easier and hence increase the flow of repeat business.
