In order to successfully get the word out about your products you need a good email list. A good email list of potential clients is an invaluable asset. There are a number of ways you can go about creating a good email list.
Offer Something Free
Offering something free is one of the best ways to get people to enter in their email address and name. However you need to make sure that you offer something interesting to the people you are trying to target. For instance if you are trying to target people who are interested in SEO software you should probably offer a free search engine report, since people interested in SEO software will certainly be interested in a free search engine report. All you need to do is to put a box that asks for their email address and name and email the download link to them, that way you can be sure that the email address belongs to them.
Start a forum
When people sign up for forums they usually enter in their name and email address along with a bunch of other things. The good thing about forums is many people tend to visit forms on almost a daily basis. So a forum will serve two purposes the first being that it will make it easy for you to compile an email list and the second it will make it easy for you to pin point exactly who needs what. For instance if you see a graphic designer on your form asking questions about InDesign, Photoshop or Illustrator software this person is probably the right candidate for your Graphic Design Tutorials. You can send him an email letting him know that you are offering design tutorials.
Offer Premium Content
There are many blogs, and websites out there that offer content only to their members. Usually what they offer is a membership and all you have to do is to enter in your email address and name and you can now access this member’s section. This is an excellent way to build a good email list since each time you recommend something they will know that it’s coming from a credible source.
{ 4 comments… read them below or add one }
Nice post on preparing email list.
this post its very usefull thx!
I have started preparing a reasonable level of analysis on direct online marketing for a brand new internet site that we are doing and undoubtedly felt like expressing that you blog site is very sound. Thanks for the topical answers you have put together.
Ta very much for posting this up. Could prove to be useful to me.