Cost Comparison: Email Marketing vs. Direct Mail

With so much of the world having access to some form of internet connection, people are constantly tuned into what’s going on online. People rely on the internet to keep up with trends, news, and contacts so it is not strange that email has become a critical part of any business firm’s communications and marketing plan. A strong email presence helps retain customers, spread information, increase sales, and grow your business.

email marketing cost comparison

email marketing cost comparison

Emailing clients and potential customers is faster than traditional mailing lists and costs a fraction of the price.

Below are price comparisons of the advertising costs:

50,000 Direct Mailings/email Direct Messaging Print Email
Production (or artwork) $1500 $300
Digital Proofing $120 $0
Printing, Binding, Addressing $26,000 $0
Mailing $21,000 $350
Total $48,620 $650

And what about timing…

50,000 Direct Mailings/email Direct Messaging Print Email
Production (or artwork) 7 days 4 hours
Digital Proofing 1 day Instant
Printing, Binding, Addressing 5 days Instant
Mailing 4 days 2 hours
Total 17 days 6 hours