Email marketing campaigns are given a spam score rating of 0-9. 0 is not spam, 9 will be blocked by any spam filter. Average setting for a spam blocker is 3 or 4. It’s always best to set up an email marketing campaign with a score of zero. Sometimes re-writing phrases is a necessity to keep it from being blocked.
Here are just a few phrases that increase the spam score:
- Subject that starts with a dollar sign
- Subjects that contain a question mark and exclamation point
- All caps
- Multiple exclamation points
- Money back guarantee
- Cash back or money back
- No cost
- Free
Why would your email marketing be blocked?
When you are sending email marketing through our service and use your own email address as the “from” address, emails sent to yourself may be blocked by your server. When this happens, the email will either bounce or go to your junk mail. This is because your mail server is smart enough to know that the email that claims to be internal (your email address) is actually coming from an outside source. Don’t worry. This isn’t happening to your list unless they have the same email domain (@domain.com) as you.
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amazing stuff thanx:)