You might have come across quite a few websites that has a pop-up that says “click here to chat” and often wondered how effective these were when it came to conversions. The live chat option has many advantages one of the biggest advantages being is clients don’t have to call your toll free number or send you an email if they want to discuss something with you.
The fact that they can just click and get in touch with you means that you will have more people contacting you than if you were to just place your phone number on your website.
Advantages of live chat
- It’s easy to manage as you can chat with several clients at the same time.
- Live chat also has a spell check option which allows you to correct mistakes and errors as you are chatting.
- There are times when you simply forget a few things your client said to you and then calling back your client can be a bit of a daunting task. With a live chat you can simply save your entire conversation. This is great as it allows you to refer back to check if you got everything correct.
- Many live chat solutions have an option often called “push page” which enables you to send a client to a specific part of your website. For instance if a client is enquiring about your rates you can send them to the packages page of your website.
- With live chat you can actually see which parts of your website your client has been on and how much time they have spent on your website. This allows you to understand the client and makes it easier to close a sale.
Disadvantages of live chat
- One of the biggest drawbacks for businesses is that live chat cannot run on auto pilot. It needs to be manned so you need people with knowledge of your business to handle this for you.
- You also can’t take credit card numbers and other personal information over live chat since it’s insecure.
