Always use your brand.
Always add your logo and corporate colors to your email marketing even if you are of looking at them. With each eNewsletter you send out, there is a good chance that somebody is looking at it for the first time.
Personalize your message.
Let your audience know at a glance your email is authentic. Use first names to establish familiarity and start a conversation.
Use catchy headlines.
Your headline is what will catch attention. Use it wisely. Here are some tips on writing headlines.
Keep it conversational.
Write like you are having a conversation with one person. The more authentic you sound, the more interesting your article will be even if your grammar stinks.
Add the articles to your website.
Make your information easy to find. Include a Newsletter Archives section on your website and link to it from your eNewsletters.
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keep up the good work and thanks for sharing.