How important is Page Rank

by Shanna on June 18, 2009

prPeople often mistake PR or Google Page Rank for high traffic websites. [ What is Page Rank? ] Having a high PR website does not really mean that you are going to get tons of traffic, it only means that Google has ranked your page trustworthy because you have back links from a number of high page rank websites.

Google’s page rank ranges from 0 to 10 which basically measure the importance of a website or blog. Nobody really know how Google’s algorithm measures page rank, however experts believe that one of the factors are high quality back links. However lately, Google has reevaluated its algorithm to decrease the importance given to back links.

So What good is Page Rank?

A good Page Rank means that Google has found your website to be good and search engine optimized. It also means that Google trusts you since you have other Google trustworthy sites linking back to you. Having a good PR will also make it easy for you to get more back links to you websites since other websites on the internet like linking to high PR websites and blogs. With a high PR you also increase your chances of making money via your blogs since companies pay high PR blogs to publish links and advertisements on their sites.

Getting Traffic to Your Website

Having a high PR ranking does not necessarily mean that Google is going to give you a high ranking in its organic search results. If your goal is to get high quality and organic traffic to your website, Page Rank is certainly going to be a factor but its not going to be a deciding factor.

Getting traffic is also not about just targeting Google. If you want good traffic you should also optimize your website for other search engines such as Yahoo, and Bing. At least until Bing eats Yahoo. Google certainly gets seventy five percent of the world’s search traffic but competition for new websites is tough on Google.

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