Social networking is gaining momentum in business promotional strategies. Social networking platform may offer soft targets as it provides real time benefits for the business and business head. According to a survey conducted by William Baker, a marketing professor at San Diego State University, companies that use external social networks were rated 24% higher in radical innovation. Online networking site also helps in getting the right kind of ambiance to advertise your product.
Google recently has launched the Real-Time Search option feature in their search page. This pulls out data published in Facebook fan page. Facebook fan page is a custom-built social platform to publish business data about an organization and their products. This enhances the various Facebook users to join your network and comment and gather useful information about the company.
All the Fan Pages should be public. It provides updates to fans and allows them to control the page content. When you have new fan in your page, the news feed publishes the data. Overall it’s free and easy. Creating a Fan page would take only few minutes and with some data, URL and company logo upload the Fan Page is complete. To give more customized business look we could look at providing data on company overview, contact details of the company, press releases issued by the company and media publications, videos, blogs, link to company updates in Twitter and testimony.
Setting up your Facebook fan page:
- Log in to Facebook, scroll down and select Advertising.
- Select Pages and Create a Page.
- Select the type of your business.
This allows us to fill in details about the profile we are creating. Add more information to get better your page view.
Enhance Your Page with Apps
Keep the visitors engaged and provide interesting reasons for the visitor to visit your page again. This helps to rank you better on Facebook.
Promoting a Page
This is the toughest task in Facebook Pages. This is because you cannot find a friend that matches your profile. People could elect to become fans of your Page. This is possible only if they have some idea about your Fan Page.
Keep yourself on the move, identify and reach out to all others from your business connections, and work area. Invite them to become a fan of the Page. Prepare a short note explaining what value addition you will provide with an overview, and provide the link to your Facebook Fan Page.
Facebook with 350 million users makes it hard to ignore. This allows us to leverage the friend’s connections we have on Facebook. This feature allows all the members of the Fan Page to become the company’s brand ambassadors. Posts written on the wall of the Page will appear in News Feed, giving Pages a stronger voice to reach their Fans. Hence it is the best time to get ready for Google’s Real-Time search. Create your Facebook Fan page and make sure you get found!
