Twitter is a free micro – blogging site that has made instant messaging among large number of people possible. Twitter is a widely accepted social networking platform with around 5 million users. It has been estimated that about five to ten thousand new people register with Twitter each month. Alexa’s web traffic analysis report says that Twitter is ranked number 14 worldwide and 13th in the US for websites with the most traffic. Twitter also ranks second as the most widely used social networking sites behind Facebook.
With Twitter you can text updates any number of times with a 140 characters each time. The short texting feature is also called as Tweets. By reading through the tweets, you could follow people and keep your communication flowing continuously. Twitter allows one to turn off when you don’t want others to follow you. Apart from this Twitter server has a record of all the updates made on the portal.
Companies looking at promoting themselves can use Twitter for direct marketing, indirect communication, and internal communications. This is also used to track various events around. Through direct marketing companies are beginning to treat Twitter as an alternate channel for marketing and public relations. Postings about business accomplishments are posted in twitter much like a corporate blog.
The second most popular method is indirect communication. In this method some companies allow employees to post tweets. This helps employees to voice their views and enhance personal reputation. Some companies use twitter to communicate with its employees by posting project information and employee related information.
High-Profile People like CEOs, bestselling authors, marketing founders, senior executives (and the list is endless) get good insight when they post a question as they get good traffic. Additionally, tweeting also helps in taking their messages across to a large section of people. All this and more has made twittering more popular amongst the hi-profile twitter population.
Following few points, when you are logged into twitter would help you to place yourself better in this ever popular social networking platform.
- Respond first: If someone asks a question, be the first to answer. Use twitter search to for this.
- Reputation management: See what people are saying about your business in real time and respond right away.
- Promote your blog: New blog posts can auto-post to twitter and Facebook to drive traffic to your blog.
- Post your recent tweets to your website or blog so visitors can see what is going on with the business right now.
- Reply to comments: If you find any unsatisfied comments about a competitor try answering them.
- Be active: This would increase your change to show up in Google and Bing search.
- Turn followers into customers: Give out twitter only coupon codes. Turn your followers to Facebook Fans Page. This will help in marketing your company.
- Return on time invested: Tweeting about insider offers and announcement to fan and followers first would help in increasing your visibility or earn more loyal followers.
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Twitter gave me a HUGE boost in the Google rankings