Web Success

Success on the web relies on VISION:
Visibility, Information, Service, Intelligent Innovation, Optimization and Navigation.

Visibility: Think of your web site as an opportunity to create a virtual meeting space for clients (present or future) to showcase your company. Your web site should reach beyond simply providing a list of products and services, granting the viewer insight into the ideals and goals of your company.

Information: In many ways, your web site should serve as the overall map of your company or project. Click through a dozen top-level corporate web sites and you’ll see examples of excellence and misery. Your web site should establish who you are, what you want and how you strive to achieve it from the moment your current and future clients access your web site. Clarity of vision creates confidence in the consumer.

Service: You’ve probably heard the saying: your web site should work for you. A high quality web site should be able to make you money and save you money at the same time. Promotion of your product 24 hours a day, seven days a week in an easy to use, consumer-friendly format is the first step to maximizing profits. On the flipside, FAQs, online staff directories, customer-accessible inventories, automated customer service functions and online product specifications will drive your operating costs down even more, saving you time and money.

Intelligent Innovation: Chances are you’ve seen web sites featuring automated response avatars, music, Flash-based introduction screens and a variety of whiz-bang gadgetry that cost a great amount of time and money to produce and provide very little positive response. Just under 50 percent of average Web users are using older computers and slow-speed internet connections to access the Web. Consumers faced with long loading times or messages denying access to your site without unnecessary plug-ins or additional software will look elsewhere. It is important to utilize new technology in the right place and the right time for your web site.

Optimization: We’ve said it before: there are literally hundreds of beautiful web sites that sail under the web-search radar. 95 percent of searches on the web occur on three major engines. Your site deserves the best search engine optimization available to ensure that your brand name appears up front every time.

Navigation: Chances are your favorite web sites are also the easiest to navigate. Your customers should be able to access the information they need in three clicks of the mouse. Web sites that require tedious acrobatics, impossibly tiny type or hard to find icons drive potential customers away and drive down the return on your web site investment. And as the internet expands to meet the needs of all visitors, your entire web site should also be compliant with the needs of the visual or auditory impaired.